COGNITEC LAUNCHES NEW RANGE OF HIGH-IMPACT SALES TRAINING PROGRAMMES.

COGNITEC LAUNCHES NEW RANGE OF HIGH-IMPACT SALES TRAINING PROGRAMMES.


Cognitec Ltd, a progressive provider of Sales Training has launched its new range of Training and Consulting services to the UK market. The training programme uses the high-impact combination of education and reinforcement to ensure that the skills improvement gained during training generates a high return on investment over both the short and long-term.

"A lot of training programmes are interesting and enjoyable, but for sales, the benefits need to go further than that. In the real world, managers need to show real revenue increases and these are only obtainable if the skills learned find their way into everyday use. That's what we focus on at Cognitec." says Tim Hodder, Managing Director of Cognitec Ltd.

In response to demand for sales training which delivers lasting value and effectiveness, the Cognitec approach builds on many years' experience in business-to-business sales to avoid the ‘fly-in, fly-out' syndrome of the majority of training. The company takes a level of ownership and responsibility for the results of the training which demonstrates a real effect on the bottom line of their customers.

The new range of training uses a number of techniques to increase the impact on the ability to close business and improve customer relationships. To start with, by creating bespoke training courses which are designed around each customer's sales process, each learning module delivered fits with the skills required to sell the customer's products and services.

Secondly, the training concentrates on role-play and exercises which help create new, effective, sales tools which can be used after the training is over.

Thirdly, the training is spread over a period of time and incorporates regular feedback to sales management on how much progress is being made.

"Of course training needs to be fun and motivational, that goes without saying, but to be effective it must be put into practice – and that means continual reinforcement until the techniques become part of the sales team's unconscious competence. It is no longer acceptable for training organisations to dodge responsibility for this part of the education process" says Hodder. The new range of training fits well into the consulting and training services already offered by Cognitec to customers across a range of different industries in the business-to-business marketplace.

For more information, contact:    
Tim Hodder
T: 07005 963-863
F: 07005 801-602
E: tim.hodder@cognitec.co.uk
W: www.cognitec.co.uk




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